40 Ways To Promote Your Small Business in 2019/ Business Plans And Feasibility Study
40 Ways To Promote Your Small Business in 2019/ Business Plans And Feasibility Study
40 Ways To Promote Your Small Business in 2019/ Business Plans And Feasibility Study all for free for you. Are you searching for low-cost ways to promote your business? Then peruse through this article for to see integrity. Promoting and advertising are the ongoing challenges for small business owners. What is the best way to promote? How can you do advertisement? How can you reach your thousands of potential prospects? How to plan with limited financial resources?
As a matter of fact, You might find these effective when you are on a shoestring budget. Also, Find the list of most effective low-cost (almost no-cost) ways to promote your business here.
Here we have listed 40 great low-cost ways to promote your business
1. Marketing Plan
Craft the marketing plan first. Identify your niche audience. Fix the best way to reach them. Are they available on social media platforms or any in-person local business gatherings? Put it down on the paper and start planning.
2. Logo & Catchline
You must create a decent logo for your brand. Craft a memorable catchline. Also, These are several free tools available online. If you don’t want to hire a graphic designer, check the free tools.
3. Business Stationaries
Create your business stationeries like letterhead, business cards, envelopes etc. The items must have a professional look. You can create the design yourself. Check it out here.
4. Website
You must have a website. You can also do it in a cost-effective manner. You can have free website from free website builder platforms like Wix.
5. Have a Blog
This is the most powerful way to reach your clients. Have a blog with relevant and useful content.
6. Post Frequently
Regularly post content that meets the needs and interests of your target audience. Post frequently. It will keep your site dynamic.
7. Refresh Contents
Recycle your content with new data. You can rehash your old content into new creations as well. You can come up with a new post with combining some old posts altogether.
8. List Your Business
Google and Bing both offer a free listing for local businesses. To get listed on Google, go to Google My Business. To get listed on Bing, go to Bing Places for Business. Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. This service is called Yahoo Localworks.
9. SlideShare
Create slide presentations. Upload it to SlideShare. This is most effective for service based businesses.
10. Facebook
Create a Facebook group with your business objective. Put some effort into promoting it.
11. YouTube
Create some ‘How To’ videos that meet customer’s solution. Upload it on YouTube Channel.
12. Email Newsletter
Create an email list of your customers. Send an email newsletter and/or promotional offers to customers and prospects for your business. Ask for permission to send the email before putting any person’s email name on your list.
13. Video Message
Send video message to your prospect on facebook. It’s very simple. Just use your webcam.
14. Attend Trade Shows
Attend trade shows and business meets. The local networking event will keep you aware of industry happening. Boost your profile at trade shows and business meets.
15. Membership
Take the membership of different groups that attract your target audience. Pay for it. It’s worth. Make sure your name and contact information is there.
16. Media Kit
Create a media kit. Send it to the local media houses. Editorial features convey more credibility with prospective clients than paid advertising does.
17. Review
Find bloggers to review your products and services. An honest review is a powerful tool to get customer’s faith.
18. Pinterest
Pinterest is best for consumer product businesses. Clothing, fashion, beauty, entertainment, design, photography, food, jewelry, or a similar lifestyle-niche business are perfect for image sharing on Pinterest.
19. Guest Post
Accept guest posts on your blog and get free user-generated content and make friends in your niche.
20. Infographics
Infographics are very powerful tools. People love to share eye-catchy and easy to digest infographic. It’s easy and relatively cheap when you use a service like infogr.am.
21. Survey
Do some online survey. You can host it on your blog. You can do it with a free WordPress plugin WP-Polls to manage results.
22. Free consulting
Find out what federal, state, and local government programs are there to help you get started in business.
23. Offer Free Consultation
Regardless you are in product or service business offer a free consultation. Talk to the people you think could use your services. During consultations offer practical suggestions and pieces of advice. Before leaving ask for an order.
24. Vehicle Advertising
While using car or truck in your business, have your business name and contact information professionally painted on the side of the vehicle.
25. Twitter
Twitter is one of the most powerful social platform. Provide useful tweets regular basis. Don’t over-promote your company.
26. Referral
Create a referral program. It’s an old idea, but hugely effective one.
27. Donation
Donate to a local organization or a national charity and get exposure on their donors page and potentially a link back to your site.
28. Offer Affiliate
If you are selling a digital product (like an ebook), set up an affiliate program with a service like E-junkie.
29. Charity
Host an event, party, or conference for a bigger cause you care about. That puts you in the position of getting to know lots of people. It shows off your small-business leadership skills. It helps in brand awareness.
30. Sampling
Sampling is a great way of launching any product or service. Get samples of your product or your work into as many hands as possible.
31. Webinars
Host free webinars on your site. Generally, the service is costly. However, there are companies that offer free or low-cost options for small business owners. Some cheap options are WebinarsOnAir (starting at $19.97/month) or MeetCheap (starting at $9.97/month). If you are looking for an even cheaper option, Google Hangouts On Air absolutely free.
32. PPC Advertising
Test with PPC advertising. This is a great way of driving traffics. However, closely monitor about how much you are getting compared with your spending.
33. Yelp
Yelp is very much effective in local advertising. It’s free, and can be a great way to increase your visibility in the search engines.
34. Offer On Social Media
Share valuable information with your social media followers. It helps to become a trusted expert in your industry. Offer ‘Free’ and ‘Deals’. This is still the No 1 reason people like a brand on Facebook.
35. Testimonials
It’s helpful in trust building. Give customer success stories or testimonials on your site.
36. Personalized Gift
Give personalized and customized gifts to your clients. Offer hand-printed pottery items like a coffee mug with your company name and contact information. You will find online gift sites like Vistaprint for finding suitable gift items.
37. Loyalty Discounts
It works like anything. Reward your long-term customers with loyalty discounts. Buy one, get one free is a tried and tested method of encouraging short-term repeat sales.
38. Comment On Blogs
Leave thoughtful comments on blogs you follow. It can be a great way to get noticed by both the blog owners and their visitors.
39. Make Customer Feel Special
Customers respond to being recognized. Even with a web-based business, good customer service is possible.
40. Thank You
Give your clients hand-written thank you notes. It is an immensely effective tool among low-cost ways to promote your business.
Here I have given 40 no-cost and low-cost ways to promote your business. I hope you find these low-cost ways to promote your business helpful, specially, when you are in a low advertisement budget.
Do you know you can actually save yourself off this stress?
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For your Agribusiness, either production, processing, marketing of any Agro-industry, our feasibility studies or business plan are explicit.
Generally, our feasibility study and business plans are developed so well that it becomes irresistible when you show them to your investors or sponsors. It gives you a clear picture of what you are expected to see when you put the feasibility study or business plans into use. It also shows how much it will cost you to own your desired business, what your money can afford. The kinds of product you will need to minimize input in other to maximize output, and how much returns you will get at the end of each accounting year until your business break-even on its initial investment capital. This will give the intending business person or investor or farmer, a vivid idea on the possible benefit he or she stands to gain, when he or she starts doing the business. With that, the intending business person or investor or farmer will not need a soothsayer to make decision for him or her.
You can use this format in developing your own business Plans and feasibility Study
OUR TABLE OF CONTENT INCLUDE;
SECTION 1(Business plan section)
- SECTION I – EXECUTIVE SUMMARY
- NAME OF BUSINESS / COMPANY
- OFFICE & SITE LOCATION
- MOTIVATION
- MISSION STATEMENT
- SOCIAL/ECONOMIC VALUE
- PROJECT STATUS & START UP
- WHY PREPARE THIS BUSINESS PLAN?
- SECURITIES FOR THE PROPOSED LOAN
- REPAYMENT
- SECTION II – STUDY AREA
- STUDY AREA
- COMPANY OVERVIEW
- MANAGEMENT TEAM
- DEPARTMENTS IN THE COMPANY
- EXPERIENCE
- MANAGEMENT TEAM GAPS
- SECTION III – INDUSTRY ANALYSIS
- DEFINING YOUR INDUSTRY
- YOUR INDUSTRY SIZE GROWTH RATE AND SALES PROJECTIONS
- INDUSTRY STRUCTURE
- MARKET OVERVIEW
- MARKET SEGMENTATION
- RELEVANT MARKET SIZE
- KEY SUCCESS FACTORS
- LONG TERM PROSPECTIVE
- MARKET CHARACTERISTICS
- SAMPLING TECHNIQUE
- SECTION IV – CUSTOMER ANALYSIS
- TARGET CUSTOMERS
- CUSTOMER NEEDS
- MARKET NEEDS / SOCIAL PROBLEMS AND SOLUTIONS
- BUYERS BEHAVIOUR
- MARKET SHARE
- SALES FORECASTING
- SECTION V – COMPETITIVE ANALYSIS
- DIRECT COMPETITORS
- COMPETITIVE ADVANTAGES
- SECTION VI – MARKETING PLAN
- PRODUCTS & SERVICES
- FINISHED PRODUCTS
- PRODUCT QUALITY AND PRODUCTION QUANTITY
- PRODUCTION CAPACITY
- PRICING
- PROMOTIONS PLAN
- DISTRIBUTION PLAN
- SECTION VII – OPERATIONS PLAN
- GENERAL APPROACH TO PRODUCTION
- TECHNICAL ANALYSIS / PRODUCTION PROCESS
- EQUIPMENT
- PACKAGING REQUIREMENTS
- SECTION VIII – FINANCIAL PLAN
- REVENUE MODEL
- FINANCIAL ANALYSIS
- FINANCIAL ASSUMPTIONS
- FINANCE CHARGES
- FINANCIAL PROJECTIONS
- FUNDING REQUIREMENTS/USE OF FUNDS
- CRITICAL ASSUMPTIONS
SECTION 2(Feasibility study section)
- FINANCIAL MODELS
- SUMMARY OF PROJECT COST
- BUDGET OF FIXED ASSETS / CAPITAL EXPENSES / INVESTMENTS
- DEPRECIATION
- UTILITIES
- OPERATING EXPENSES (OPEX)
- TOTAL REQUIRED INVESTMENT OUTLAY (REQUIRED START-UP CAPITAL)
- FINANCING PLAN
- INSTALLED / AVAILABLE EQUIPMENT
- BREAK-EVEN ANALYSIS
- LOAN REPAYMENT SCHEDULE AND INTEREST PAID
- FORECAST OF PROFIT AND LOSS
- CASH FLOW
- BALANCE SHEET
- GENERAL ASSUMPTIONS (BREAK EVEN ANALYSIS)
- BUSINESS RATIOS - PROFITABILITY ANALYSIS
- CONCLUSION
- SECTION 3 – APPENDIX
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· NOTE; According to our policy, we are not “allowed / permitted” to disclose peoples business or written feasibility study, “to anyone”, irrespective of their personality.
· BUT, WE are permitted to display only executive summary.
· This is just a sample of our executive summary on poultry feasibility study and business plan, carried out in Rivers State.
· 1st sample;
These Feasibility study on poultry farming business (specializing on layers and boilers production), was conducted using projections, impressive publications, compounding interest/values, tables, graph, bar chart, pie chart, profits analysis and cash flow positions in other to give a clear picture of what is obtainable in that location, using eight plots of land, at Esemdiary village, Off Effurun Sapele Road, Okpe LGA of Delta state, Nigeria as a case study.
Esemdiary village is a community in Okpe Local Government Area of Delta State with coordinates 05°26’N 5°57’E, which also plays the host community to the Warri Airport, which is actually located at Osubi.
Okpe Local Government is a territory that used to be part of the original Okpe Kingdom, its headquarters is at Orerokpe, with a population of 128,398 people whose primary occupations include commercial farming, fishing, hunting, trading and gas exploration.
After carrying out the feasibility study on Esemdiary village, Off Effurun-Sapele Road, Okpe LGA of Delta state, Nigeria, it was discovered that, farming generally will do well both on crop and animal production.
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